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2 Come Loro (Multi-Platform Project)

2 Come Loro, in the shape of multiplatform project, presents itself as a scalar and dynamic product which, much more than the original version, will base its strengths on the interaction between the public and its main characters through the use of the resources available thanks to the Web 2.0.
The web portal will be the desktop on which, day by day, the contents and possibilities of the project will grow and develop. The base from which, thanks to the collaboration and interaction of the internet community, bureaucratic systems, sometimes too complex, can be bypassed to:

• Publish innovative and interesting products;


• Make the project grow in contact and with the collaboration of the public;


• Shape it according to the requests of the market and following the guidelines of the community itself;


• Design products exportable on different platforms: from television to publishing, cinema, music, live events, etc

THE PHILOSOPHY OF THE PROJECT
Behind the title of the project 2 Come Loro there is a manifest obviousness of which we often forget. What is this? The possibility of chooosing.
The numer 2 represents several intuitions: “not being alone”, “the possibilità to choose”, “the second chance”, “the alternative”.

The concept will be made obvious on any medium taken into consideration: in the comic book we’ll be able to implement and interaction on a medium that is usually totally passive, the clips with a strong “docusoap” flavour will have the same guiding line, and so the music.